9 Things Real Estate Agents Should Do for Home Sellers

9 Things Real Estate Agents Should Do for Home Sellers

Mar 25, 2019 March 25, 2019

Given the fact that a real estate agent is responsible for handling what is usually your most significant asset, it’s important to know what you should be able to expect when hiring a realtor to sell your home. The real estate market is a tricky world filled with all kinds of players. Agents come in all varieties, from the cream of the crop who will go the extra mile to make sure that each client receives maximum service and makes the most money possible, to those that will do as little as they can get away and cut corners by not hiring the right team of professionals or doing good market research. Then, there are those that are simply new to the field and lack essential skills that only experience can develop.

In my article Why Hiring a Top Producer Realtor Makes a Huge Difference, I discuss all the reasons it pays to hire the right real estate agent to sell your home, and in my post 13 Top Questions to Ask a Realtor Before You Hire Them, I provide a list of questions to help you screen potential agents to sell your home. Below I discuss what you should be able to expect your realtor to do do for you when you hire them to sell your home. Make sure, when you interview potential candidates, that you discuss the following services and how the realtor will fulfill each one.

Obligations of Real Estate Agents to Home Sellers

When you hire an agent to sell your home, you enter into the agreement with the understanding that the agent is undertaking a professional obligation to do everything in his or her power to optimize the whole process related to the sale of your home. The agent acts as the seller’s advocate, or the professional who guides your steps, and from whom you can expect mentorship, loyalty, and assistance. Naturally, you’ll want to work with an agent whom you can trust fully to do everything they can to help you make the most money possible on the sale, but also one who knows how to manage the process so that everything goes smoothly through every step of the journey.


Set the right asking price


1. Set the Right Asking Price

By far the most important factor in determining the success of your sale is pricing your home correctly, and this is where the realtor’s level of skill and experience come into play. Pricing a home properly is one of the most important skills in a realtor’s arsenal, and the best agents in the industry build their reputation by pricing homes accurately and making successful sales within close range of the original asking price. A truly seasoned expert will look at many factors in order to determine and recommend the ideal asking price for the property. Ask any realtor that you interview about homes they’ve sold recently, and ask about how close the selling price was to the original listing price on those homes. This will give you a good idea as to the agent’s track record and expertise in this area.


Provide top quality marketing


2. Provide Top Quality Marketing

Another crucial service that your real estate agent should provide is appropriate marketing that will draw potential buyers to your property. Look for an agent who is knowledgeable about how to get the word out about your listing, and attract potential buyers by using every available marketing opportunity, beyond just the Multiple Listing Service (MLS).

Visit the agent’s website to see the quality of the listings that they publish there. Are the photographs top quality? Do the listings clearly describe properties in the most favorable light? Is the website professional-looking and easy to navigate?  

Remember that this will be where potential buyers will first see and learn about your home, so the visual quality of the site is of utmost importance. If the pictures posted are not up to par, you stand to drive away a significant amount of traffic from your listing. The best agents will go the extra mile and hire professionals to take fabulous pictures and design truly attractive and functional web pages to make the buyer’s experience a positive one, which ultimately makes sellers happy as well!



3. Provide Access to a Professional Network

Great real estate agents surround themselves with a network of other terrific professionals who provide all of the necessary services required to execute a successful property sale.  Ask your realtor what connections they can offer to services and professionals, such as professional property stagers, handymen or contractors to get key repairs done to maximize your net sale price. A good realtor may even be able to recommend a good moving or housekeeping service. And ultimately you will likely want the help of an attorney to prepare your sellers docs as you head towards closing. A top-tier real estate agent should provide a list of their preferred partners or vendors for any seller who requests it.


Keep communication lines open


4. Keep Communication Lines Open

One of the biggest complaints among home sellers when describing their experiences in working with real estate agents is not being able to get a hold of the agent once they’ve listed the home for sale. For obvious reasons, a seller has the right to be kept abreast of what is happening in relation to the sale of their property at any given time during the process.

While many agents maintain the unpopular habit of checking in with a client only when they receive an offer, sellers typically prefer far more communication than that. A good real estate agent should take the time to keep the client updated on the process of the sale at every stage of the process, from providing feedback after each showing, to noting any relevant activity in the market that may concern or affect the sale.


Qualify the buyer


5. Qualify the Buyer

Screening out unqualified buyers is also a crucial part of the agent’s responsibility. While anyone can show interest in purchasing a house, obviously not everyone can be approved for a home loan. A good real estate agent will make sure that any potential buyers who come to the negotiation table are already pre-approved.  

It is important to distinguish here that buyers must be pre-approved and not just pre-qualified, as there is actually a significant difference between pre-approval and pre-qualification. The process of pre-qualification does not take into account the buyer’s credit report, income verification, or employment, which are  key factors in determining whether or not they may be approved for a home mortgage.

A pre-qualification is never enough to go on when considering a buyer seriously. It is important to avoid any wasted time by only negotiating with potential buyers who have already presented all the required data, such as a credit report, earnings, and employment verification, and have earned pre-approval for a loan so that they will easily qualify for the mortgage they’ll need to purchase your home.


Negotiate favorable terms for the seller


6. Negotiate the Most Favorable Terms for the Seller

A good real estate seller’s agent will always have the client’s best interest at heart and will negotiate the best possible terms of sale for the client. For sellers, this means beware of agents who appear to be desperate to make a sale, or those that want to rush through the process without considering the most favorable terms for you, the seller.

Everything in a real estate contract is usually negotiable, and the best agents will advocate for their clients by negotiating the best possible terms for the sale so that the seller comes out making as much as possible and under the most favorable conditions. For example, a good agent will take the trouble of making a counteroffer for a price that leaves more money in their client’s pocket, and bringing these negotiation skills to the table is the reason you’re hiring them in the first place.

Similarly, if you require any adjustments to the contract, these should be handled appropriately by the seasoned professional who is advocating for you. A good agent will take into consideration the value of each and every detail in the contract and how it benefits or fails to benefit the client. A top performing agent will always make every effort to get contracts negotiated to the maximum benefit of the client, as this is how a good real estate agent builds a solid reputation.


Represent the seller by attending the home inspection


7. Represent The Seller by Attending the Home Inspection

While many realtors may attempt to skip out on this important service, this is one of those points that makes or breaks a good real estate agent. The best of the best will always show up for the inspection, and this is crucial, as the agent will be able to hear the feedback provided by the inspector first-hand, and make appropriate recommendations to the seller accordingly.

It will help you as a seller tremendously if your agent keeps track of all that is said and recommended at the inspection, particularly in case a potential buyer asks for any concessions or repairs based on the inspection. An experienced agent will know whether a potential buyer’s requests are reasonable or whether they are excessive. In fact, another aspect of the realtor’s job is actually to protect you, the client/seller, from having to yield to unreasonable requests made by potential buyers.

While some agents may argue that showing up at the inspection may expose them to liability, it should be noted that the only thing that may create liability for a realtor at a home inspection is anything that may be said by the agent when speaking out of turn, not the agent’s actual presence there. A realtor attending a home inspection should be there merely to observe quietly and take note of what is said by the inspector, and not to interject any comments.


Attend The Home Appraisal and Answer Any Questions that Come Up


8. Attend The Home Appraisal and Answer Any Questions that Come Up

Another service that a good real estate agent will provide is to attend the home appraisal. This is beneficial because it means that they will understand more closely all the facts regarding the home, as well as being available to answer questions for the appraiser. For example, the realtor should be on hand to answer any questions regarding updates and renovations that can have an impact upon the value of your property in order to help the appraiser take this information into account when preparing the appraisal.


Take Care of Closing Details


9. Take Care of Closing Details

There are dozens of details that go into closing the sale of a home. As the closing date approaches, your agent should be taking care of any loose ends, paperwork, last-minute approvals, certificates, and minor points that may still need handling, so that there are no delays at the time of closing.

While selling your home may be among one of life’s most stressful experiences, it helps tremendously to have a top quality real estate agent with expertise, skill, and experience, to help you handle all the details. A lot of stress may be avoided by picking the right real estate agent, as this can make the difference between living through a nightmare and making a happy and successful sale!



This information for those seeking to sell a home is provided by Sepehr Niakan, a top performing real estate agent working in the South Florida real estate market, including Midtown, Edgewater, Design District, Downtown Miami, Brickell, Coconut Grove, Upper East Side, Miami Beach, Miami Shores, and other areas in the greater Miami area.

Contact Us
Sep Niakan
Broker / Team Lead
(305) 697-7667
sep@blackbookproperties.com
Request Info
By sending you agree to CondoBlackBook's Terms of Use

Your Miami Condo Awaits

Recent Posts

Pre-Construction Condo Spotlight: La Baia in Bay Harbor Islands
Preconstruction Pre-Construction Condo Spotlight: La Baia in Bay Harbor Islands
Looking to bring the same transformative change to Bay Harbor Islands as he did in the South of Fifth neighborhood in South Beach with the iconic Continuum Condo Towers, developer Ian Bruce Eichner launched sales for La Baia residences in October 2021. The ultra-luxury La Baia will be a bayfront, boutique condo community featuring only 68 plush residences and its own 20-boat private marina. La Baia: A Waterfront Enclave of Luxury in Miami’s Northern Islands Crafting a new language of bespoke living on the water, La Baia condo residences will be tailored to fit Bay Harbor Islands’ tranquil ambiance. Designed by Revuelta Architecture, the stylish glass building will rise only 8 stories with a total of 68 luxury residences. Big on space, the one- to four-bedroom units at La Baia will range from 1,125 to 2,500 square feet in size. Owing to the Bay Harbor waterfront setting and expansive balconies, all La Baia residents will be able to enjoy unobstructed views of Biscayne Bay, Bal...
Introducing Downtown Miami’s Okan Tower - Luxury Miami Condos
Preconstruction Introducing Downtown Miami’s Okan Tower - Luxury Miami Condos
Meet Downtown Miami’s latest supertall condo tower that is sure to become an icon of the Magic City’s skyline for years to come - Okan Tower. With sales relaunched in November 2021 and buyers going straight to contract, after putting the project on hold, Turkish developer Okan Group is determined to make up for lost time. Back in action with revamped floor plans and the addition of an all-weather, glass-enclosed rooftop deck and observatory, the Okan Tower will feature 70 stories of luxury Sky Residences, world-class amenities, and 5-star Hilton Hotel & Resort. The Okan Residences Experience - Unfolding the Tulip Tower of Miami On track for a June 2022 opening, the condo-hotel marks Turkey-based Okan Group’s first development in the U.S. Designed by the Coral Gables-based Behar Font & Partners (the architects behind Quadro), the glass tower will feature a tulip-inspired façade as an ode to Turkey’s national flower. Certain to stand out on Downtown’s skyline, the...
Video: Take a Walking Tour of Edgewater, Miami
Lifestyle Video: Take a Walking Tour of Edgewater, Miami
Having spent almost 17 years in this mainly residential locale, Blackbook Properties’ luxury condo expert Sep Niakan takes you on his bright and sunny morning walk through this Edgewater, Miami, one of the city’s most popular waterfront neighborhoods.   Filmed in December, with a balmy winter morning temperature of 79° F/ 26° C, this scenic walking tour takes you through Margaret Pace Park and onto the Venetian Causeway. Besides being popular among walkers, joggers, and runners, the bayfront Margaret Pace Park is also a hot favorite among dog lovers, picnickers, and sports enthusiasts. The 8-acre park features two lighted tennis hard courts, two sand volleyball courts, one basketball court, personal fitness equipment, a gated playground, and more. The Venetian Causeway connects the mainland to Miami Beach, and again, makes a scenic seaside escape to clear your mind or simply absorb the sights and sounds of Miami. Watch the video to walk along. If you want see available units...
Miami Condo Development Guide: 52 New Pre-Construction Projects in 2021
Real Estate News Miami Condo Development Guide: 52 New Pre-Construction Projects in 2021
It’s a trend we’ve been talking about since the last quarter of 2020 - waves of buyers are contributing to one of the biggest real estate booms in Miami history. As individuals and businesses escape high tax states like New York and California, and have the freedom to work from any location, luxury condo developers in Miami are announcing new project after new project.   Miami condo developers announced more than 52 new and relaunched condo projects last year in 2021. In an attempt to appeal to a wide range of new residents, each new project aims to be taller, more luxurious, and offer the most exciting set of amenities imaginable, and could bring more than 10,000 residential units to Miami over the next few years. With the real estate market in Miami in one of its most lucrative cycles yet, here’s a look at the latest condo projects proposed in Miami in 2021: New Miami Condo Development Projects 2021 - Table of Contents New Downtown Miami Condo Development...
Get to Know Brickell, Miami: Comparing North Brickell vs South Brickell vs Brickell Key
Real Estate News Get to Know Brickell, Miami: Comparing North Brickell vs South Brickell vs Brickell Key
Brickell is one of Miami’s most desirable and popular neighborhoods, known the world over. Starting at the junction of the Miami River and Biscayne Bay, extending from Downtown Miami south along the water to the Rickenbacker Causeway that leads to Key Biscayne, Brickell is now known as the “Manhattan of the South.”  Indeed, Brickell is one of the world’s most important international financial hubs, home to many transnational companies and professionals from around the world. But Brickell is more than just Miami’s Financial District and the largest global banking center in the US south of New York. It’s an ultimate live, work, and play destination, and many celebrities have made their home in Brickell, including such Latin pop icons as Luis Miguel, Jennifer Lopez, and the late José José, as well as salsa legend Marc Anthony. To really get to know Brickell, and also know where you might want to live, Brickell actually consists of subdivisions that exist as distinctly different...
Video: Waldorf Astoria Residences, New Heights of Luxury Comes to Miami
Preconstruction Video: Waldorf Astoria Residences, New Heights of Luxury Comes to Miami
Combining the luxuries of New York City’s oldest hotel brand with Miami's first residential supertall tower, the Waldorf Astoria Residences Miami will transcend and transform luxurious living in Miami – all in the heart of Downtown. Moreover, a joint venture between the developers (PMG) and city will including expanding the green spaces in front of the luxury tower along Biscayne Boulevard, transforming the main boulevard of the Miami.  Waldorf Astoria Residences will be the tallest building south of Manhattan, transcending the skyline here and the heights of Miami luxury as we know it today.  Watch the video for more information.   Waldorf Astoria Residences Miami Key Details Groundbreaking: Early 2022 ​​Completion: 2025 Architecture by: Carlos Ott (conceptual artist) & Sieger Suarez (Miami’s award-winning architects). Designed to look like 9 offset crystal cubes, this sculptural condo-hotel is set to redefine Miami’s skyline. Interiors by: San Francisco’s...