Creative Marketing Ideas for Home Sellers

Founder, Condoblackbook.com & Owner/Broker, HB Roswell Realty
Creative Marketing Ideas for Home Sellers
Founder, Condoblackbook.com & Owner/Broker, HB Roswell Realty

Feb 27, 2019 February 27, 2019

So, you’re thinking about selling your house and your checklist includes - putting up a ‘For Sale’ sign, listing it on the MLS, buying ad space in a newspaper/magazine/Zillow, putting the word out on social media, holding an open house. Standard stuff, right? But, is that enough?

In today’s fiercely competitive world, it has become that much harder to grab the right attention. So, while the standard checklist does make sense, you will need to step things up to stand out and grab as many eyeballs as possible. In this blog, we’ll be looking into the most easily overlooked creative marketing ideas that have helped people sell their homes faster, and for more:


Don’t Stop at Zillow, Use Social Media -- Better, Get a Website

Social Media Icons

We all know how marketing 101 says to put your property online and make it accessible for all. But, why just stop at Zillow or Craigslist (which is far from ideal)? When you’re marketing your home online, make sure to put it up on every possible social media network out there. Use Facebook, Instagram, Twitter, YouTube, the works. Heck, even get yourself a dedicated website. And, no, you do not have to be a code genius to put out a beautiful website. There are tons of sites out there, such as WordPress and Wix, that let you just fill in the blanks on their pre-made templates and have your website up and running in a matter of minutes. Best part, even some of their premium plans cost less than $100 a year.


Facebook Advertising and/or Google AdWords

Google AdWords vs. Facebook Ads

Honestly, how many people do you hope to reach even if you forward a message to all your friends and ask them to forward to all their friends and so on and so forth. For some serious marketing muscle, consider going all in with targeted Facebook or Google ads. These online marketing mediums let you build your own ad, choose the location and demographic of your likely buyers. For example, if you decide the perfect buyer would be a second-homer from South America, you can actually create targeted ads that get in front of high network prospects from South America. But, make sure to choose your words and images wisely, since a “3 beds, 2 bath Miami Beach condo with water views” and professional photograph is more likely to grab the right attention than a simple “3 beds, 2 bath condo with views” and a selfie.

With so much control over advertising, you can really use these mediums to play to your advantage and target the right buyers. Best part, these ads are mostly pay-per-click, which means you only have to pay for when someone actually clicks on your ad for details and not just for it to be seen.


Roll Open the Floor Plan

Sample Floor Plan - Biscayne Beach

It’s quite amazing to think that this would be a no-brainer for most, but every time I mention this to clients they almost have a light-bulb moment.

Always, always, always have a neat, professional-looking floor plan included in your marketing (Facebook page, website, marketing email, MLS listing or flyer). Most people will forget your floor plan as soon as they walk out the front door, so to have a clear representation of your floor plan handy will help them take that final call. Being able to envision themselves and their stuff laid out in their future home will definitely be a push in the right direction.


Give a Video or 3D Tour

Video or 3D Tour

In my 14 years as a real estate agent, I’ve only seen about 10% of the people including a video tour to their homes. Let’s admit it, no matter how many pictures you put up online or how many pretty words you use to describe your property, they can’t beat a video tour. A video or 3D tour gives people a real feel of their future home, without the hassle of taking time out for a visit. This also gives them a real-time idea of the kind of paint scheme, décor scheme, furniture placement, etc. used in the home and lets them have an idea of how they would like to keep/re-arrange things. The larger the home, the more useful the video or 3d tour becomes.


‘Staging’ a Lifestyle

Staging a Lifestyle

Taking a cue from the above, the biggest appeal for any potential buyer is to be able to envision himself/herself living in a property. It is that very moment when a property stops being an address and becomes a home, and that is exactly what staging achieves. If you win their hearts, you sell for more money and faster, which is what every seller wants. Not everyone can be a designer or afford designer furniture, so in a staging a home is decked up to its full potential. A professional stager will help you de-clutter, re-arrange existing furniture for better space utilization, or even bring their own furniture to make a vacant home look more “lived-in”. This gives the future owner a peak into everything the place can be. In case, you cannot afford a stager, there are still plenty of affordable ways you can improve the look of your home by bringing a friend or an experience realtor in who has “an eye” for interior design.


Expense List - Insider Info for Practical Living

Expense List

A majority of the home sellers overlook putting out the basic costs of living on their premises for the next owner. Practical information such as the average utility bills, home insurance cost, condo association fee, termite treatment cost/frequency, cleaning costs or even information on the kind and cost of the security system they use is generally skipped over. However, imagine this, by spelling out such costs and giving the potential buyer a very tangible list of expenses plus professionals who could help with the upkeep of their home will put them into a much better decision-making position. In fact, this could even be the game changer that could help convert a renter into a first-time home buyer, as the actual costs and ease of management could turn out to be much less daunting than what they may have imagined.


Highlight Neighborhood Amenities and Facilities

What's nearby?

Who better to give the future owner of your home information on your neighborhood, but you! You’ve lived here, walked here, traveled to and from here. Including important information on the public transportation, top schools, eateries, shopping/entertainment venues and other conveniences in your neighborhood can help potential buyers actually fall in love with the area. However, simply sticking to listing names won’t be enough. Include ratings, reviews by others and more specifics wherever you can to give the buyer the bigger picture. For example, you can highlight the places you love most and why.


HOA / Condo Association Rules

HOA

Along with all the fun and laughter, future owners definitely need to know the nitty-gritty of living in your building or neighborhood. This is why it makes complete sense to put together a simple list of all the key things your association does and does not allow, from rules about pets to rental policies. This kind of transparency, and straightforward approach is what will help build trust between you and the next owner, letting them know that there are no more loopholes or “catches” left that might jump out at them anytime later.


Host a “Virtual” Open House

FB Live

Since you will be at the home often for the photo shoot, showings or an actual open house anything, why not use the opportunity to get additional free exposure by going live on Facebook, Youtube or Instagram? All of these social media sites love video over regular photos, and end up posting them more prominently in everyone’s feed, especially if it’s live video. This is a great way to get an edge and grab more eyeballs for your property. All you need is a good wi-fi connection, your smart phone, ideally a wide-angle lens attachment, and you’re good to go live. You can give at least hundreds, if not thousands, of your followers, friends and friends of friends a live tour at the same time.


Create an “On-call” Open House

Zillow.com

This little trick of the trade will give your marketing efforts an instant boost. Simply go to a highly trafficked website like Zillow and add your weekend open house on a Thursday. This will end up putting you in Zillow’s Friday “Plan Your Weekend” email alert list, which will instantly spike the number of eyeballs for your property. Though, ideally, you should make the open house, but even in case you need to cancel, you still would have benefited from all that extra exposure.


Target Top Producers

Top Producer

This one’s all about using the power of networking and numbers to your advantage. Try and get a hold of the emails and phone numbers of the most productive agents in your neighborhood, and make sure you specifically let them know about your property. Typically, high-producing realtors like myself do a lot of business by making sure all my other top producing colleagues know about my listings. This little networking trick has helped sell many a homes in very little time.

As a real estate agent servicing Miami and the beaches for more than 14 years, these are just some of the tools I use from my creative marketing kitty. From knowing and hiring talented photographers, videographers, stagers, writers and many more professionals to help put homes in the market spotlight, my team and I will be more than happy to share other out-of-the-box ideas that have helped us sell homes faster, for more!

Recent Posts

Urban Food Halls a Big Craze in Miami, and We Bet You Haven't Been to All of Them
Lifestyle Urban Food Halls a Big Craze in Miami, and We Bet You Haven't Been to All of Them
Miami is officially on board the latest urban food hall train, with new urban food halls sprouting up everywhere. These sites are inspired in European marketplaces and are known for hosting a wide variety of food vendors, restaurant kiosks, and marketplaces in a single location, often spanning thousands of square feet. Several new urban food halls have cropped up across Miami in the last couple of years, providing accessible and varied eateries ranging from top-tier restaurants to casual street food. Several areas are now blessed with urban food halls, including the novel Brickell City Center, the luxe Design District, and the trendy art-lined streets of Wynwood. Miami Beach will also see the opening of one or more food halls in the coming months. Below we’ve assembled a list of Miami’s most popular urban food halls, but bear in mind that there will soon be a lot more! La Centrale in Brickell City Centre - Brickell City Centre 601 S Miami Ave, Miami, FL 33131 Photo credit: La...
Miami Real Estate Market Forecast 2020 & State of the Market in 2019
Real Estate News Miami Real Estate Market Forecast 2020 & State of the Market in 2019
The Miami real estate market has been moving in interesting ways over the past few years. Some believe the market is bottoming out after a few years of softness, others think that we are set for another condo bust. Let’s take a look at the Miami market landscape and see where things may go from here. Let’s start with a brief history... The market crashed in 2008 along with the rest of the nation, and then from 2010-2015 the Miami market had a huge run-up in prices to the point that pretty much everyone who invested around 2010 made very significant profits. After the dollar strengthened in 2014, the very hot real estate market here in Miami started softening, as the Europeans and Latin American countries lost much of their purchasing power in the exchange rates (on the other hand, those who already had their money here made a killing). Since 2015-2016, the condo prices have gone sideways and down as inventory has increased, creating some pain for sellers and a great opportunity...
Top Miami Beach Neighborhoods Ranked for Public Transportation
Lifestyle Top Miami Beach Neighborhoods Ranked for Public Transportation
The reality is that for the typical visitor or resident of Miami Beach, they come to walk, bike, skateboard, and scooter around town, but it’s still important to know you public transit options. Getting around any city becomes that much easier when you have multiple public transportation options at your disposal. Miami, for one, has an intricate public transportation system that includes options like the Metrobus, Metrorail, Metromover, Tri-rail and the Trolley. In this blog, we’ve ranked the top Miami Beach neighborhoods on the basis of their ease of access to public transit systems, making it easier for tourists and locals to know how to cruise this coastal city. The reason you won’t see a super high score for any of these neighborhoods is because the only public transportation options are street-based (trolley and bus) without dedicated or preferred lanes as opposed to any public-transit-only lanes or dedicated systems like rail. Plus, the only public transit in and out of the...
May’s Musical Explosion, Motherly Appreciation and Memorial Day Events
Lifestyle May’s Musical Explosion, Motherly Appreciation and Memorial Day Events
Gear up to kick-start summer on an eventful note. May brings with it plenty of music festivals, Mother’s Day specials and Memorial Day events that will keep your calendar merrily full. Read on for details:   Miami Attractions Month: May 1-30 Various venues across Miami Attractions month continues into May, so you can take advantage of ongoing discounts and plan a visit around the city’s many museums and landmarks. There’s historical attractions on the list like the Art Deco District and Holocaust Memorial. Explore top museums for less like the Pérez Art Museum, Frost Science or Wings Over Miami Air Museum. The Everglades National Park and Fairchild Botanical Gardens have great offers too. Click here for a complete list of attractions. Cinco De Mayo Fiesta: May 5 609 Brickell Avenue, Brickell It’s the two-day block party celebrating Mexico’s independence, and everyone’s invited. With tickets starting at $15, you get access to live beats spun by DJ Laz, several mariachi...
10 Reasons to Love the Lifestyle at Miami’s Paramount Bay
Real Estate News 10 Reasons to Love the Lifestyle at Miami’s Paramount Bay
Paramount Bay is not only a luxurious 47-story condo tower with breathtaking views of Biscayne Bay in each unit, it is also the foundation for a fresh, contemporary lifestyle for Miami urbanites that want to enjoy healthy living within a close-knit community, where it’s easy to make friends with quality neighbors. For me, the most exciting thing about living at Paramount Bay is the relaxed and high-quality lifestyle that this condo complex affords its owners and residents. And by “high-quality” I’m not only talking about the gorgeous water views, exquisite common areas, and top-tier resort amenities; I’m referring to the quality of life that you enjoy when you are surrounded by great neighbors and have lots of opportunities to enjoy mingling with a wonderful community. Here I’ve listed 10 of my favorite things about living at Paramount Bay: Resort-level pools and pool service. Paramount Bay has two gorgeous pools with waterfront decks: one facing east and one facing west. This...
Luxury Miami Condo Market Trends: Q1 2019 Report
Real Estate News Luxury Miami Condo Market Trends: Q1 2019 Report
Miami Luxury Condo Market Report: Summary City and Neighborhood Luxury Condo Reports Miami Beach Luxury Condo Report South Beach Luxury Condo Report Mid-Beach Luxury Condo Report Surfside/Bal Harbour Luxury Condo Report Sunny Isles Beach Luxury Condo Report Greater Downtown Miami Luxury Condo Report Edgewater / Midtown / A&E District Luxury Condo Report Brickell Luxury Condo Report Coconut Grove Luxury Condo Report Coral Gables Luxury Condo Report Miami Luxury Condo Market Report: Summary It’s the first quarter of the year, and the numbers are in. Read on to find out what kind of a tone has the luxury condo market set for the rest of the year and what kind of discounts on prices are luring buyers from all corners. For the purpose of this luxury condo report, we have only considered properties priced $1 million and above (last year we considered $600K and above but adjusted due to feedback). Also, properties priced $5 million and higher have been...