Creative Marketing Ideas for Home Sellers

Creative Marketing Ideas for Home Sellers

Feb 27, 2019 February 27, 2019

So, you’re thinking about selling your house and your checklist includes - putting up a ‘For Sale’ sign, listing it on the MLS, buying ad space in a newspaper/magazine/Zillow, putting the word out on social media, holding an open house. Standard stuff, right? But, is that enough?

In today’s fiercely competitive world, it has become that much harder to grab the right attention. So, while the standard checklist does make sense, you will need to step things up to stand out and grab as many eyeballs as possible. In this blog, we’ll be looking into the most easily overlooked creative marketing ideas that have helped people sell their homes faster, and for more:


Don’t Stop at Zillow, Use Social Media -- Better, Get a Website

Social Media Icons

We all know how marketing 101 says to put your property online and make it accessible for all. But, why just stop at Zillow or Craigslist (which is far from ideal)? When you’re marketing your home online, make sure to put it up on every possible social media network out there. Use Facebook, Instagram, Twitter, YouTube, the works. Heck, even get yourself a dedicated website. And, no, you do not have to be a code genius to put out a beautiful website. There are tons of sites out there, such as WordPress and Wix, that let you just fill in the blanks on their pre-made templates and have your website up and running in a matter of minutes. Best part, even some of their premium plans cost less than $100 a year.


Facebook Advertising and/or Google AdWords

Google AdWords vs. Facebook Ads

Honestly, how many people do you hope to reach even if you forward a message to all your friends and ask them to forward to all their friends and so on and so forth. For some serious marketing muscle, consider going all in with targeted Facebook or Google ads. These online marketing mediums let you build your own ad, choose the location and demographic of your likely buyers. For example, if you decide the perfect buyer would be a second-homer from South America, you can actually create targeted ads that get in front of high network prospects from South America. But, make sure to choose your words and images wisely, since a “3 beds, 2 bath Miami Beach condo with water views” and professional photograph is more likely to grab the right attention than a simple “3 beds, 2 bath condo with views” and a selfie.

With so much control over advertising, you can really use these mediums to play to your advantage and target the right buyers. Best part, these ads are mostly pay-per-click, which means you only have to pay for when someone actually clicks on your ad for details and not just for it to be seen.


Roll Open the Floor Plan

Sample Floor Plan - Biscayne Beach

It’s quite amazing to think that this would be a no-brainer for most, but every time I mention this to clients they almost have a light-bulb moment.

Always, always, always have a neat, professional-looking floor plan included in your marketing (Facebook page, website, marketing email, MLS listing or flyer). Most people will forget your floor plan as soon as they walk out the front door, so to have a clear representation of your floor plan handy will help them take that final call. Being able to envision themselves and their stuff laid out in their future home will definitely be a push in the right direction.


Give a Video or 3D Tour

Video or 3D Tour

In my 14 years as a real estate agent, I’ve only seen about 10% of the people including a video tour to their homes. Let’s admit it, no matter how many pictures you put up online or how many pretty words you use to describe your property, they can’t beat a video tour. A video or 3D tour gives people a real feel of their future home, without the hassle of taking time out for a visit. This also gives them a real-time idea of the kind of paint scheme, décor scheme, furniture placement, etc. used in the home and lets them have an idea of how they would like to keep/re-arrange things. The larger the home, the more useful the video or 3d tour becomes.


‘Staging’ a Lifestyle

Staging a Lifestyle

Taking a cue from the above, the biggest appeal for any potential buyer is to be able to envision himself/herself living in a property. It is that very moment when a property stops being an address and becomes a home, and that is exactly what staging achieves. If you win their hearts, you sell for more money and faster, which is what every seller wants. Not everyone can be a designer or afford designer furniture, so in a staging a home is decked up to its full potential. A professional stager will help you de-clutter, re-arrange existing furniture for better space utilization, or even bring their own furniture to make a vacant home look more “lived-in”. This gives the future owner a peak into everything the place can be. In case, you cannot afford a stager, there are still plenty of affordable ways you can improve the look of your home by bringing a friend or an experience realtor in who has “an eye” for interior design.


Expense List - Insider Info for Practical Living

Expense List

A majority of the home sellers overlook putting out the basic costs of living on their premises for the next owner. Practical information such as the average utility bills, home insurance cost, condo association fee, termite treatment cost/frequency, cleaning costs or even information on the kind and cost of the security system they use is generally skipped over. However, imagine this, by spelling out such costs and giving the potential buyer a very tangible list of expenses plus professionals who could help with the upkeep of their home will put them into a much better decision-making position. In fact, this could even be the game changer that could help convert a renter into a first-time home buyer, as the actual costs and ease of management could turn out to be much less daunting than what they may have imagined.


Highlight Neighborhood Amenities and Facilities

What's nearby?

Who better to give the future owner of your home information on your neighborhood, but you! You’ve lived here, walked here, traveled to and from here. Including important information on the public transportation, top schools, eateries, shopping/entertainment venues and other conveniences in your neighborhood can help potential buyers actually fall in love with the area. However, simply sticking to listing names won’t be enough. Include ratings, reviews by others and more specifics wherever you can to give the buyer the bigger picture. For example, you can highlight the places you love most and why.


HOA / Condo Association Rules

HOA

Along with all the fun and laughter, future owners definitely need to know the nitty-gritty of living in your building or neighborhood. This is why it makes complete sense to put together a simple list of all the key things your association does and does not allow, from rules about pets to rental policies. This kind of transparency, and straightforward approach is what will help build trust between you and the next owner, letting them know that there are no more loopholes or “catches” left that might jump out at them anytime later.


Host a “Virtual” Open House

FB Live

Since you will be at the home often for the photo shoot, showings or an actual open house anything, why not use the opportunity to get additional free exposure by going live on Facebook, Youtube or Instagram? All of these social media sites love video over regular photos, and end up posting them more prominently in everyone’s feed, especially if it’s live video. This is a great way to get an edge and grab more eyeballs for your property. All you need is a good wi-fi connection, your smart phone, ideally a wide-angle lens attachment, and you’re good to go live. You can give at least hundreds, if not thousands, of your followers, friends and friends of friends a live tour at the same time.


Create an “On-call” Open House

Zillow.com

This little trick of the trade will give your marketing efforts an instant boost. Simply go to a highly trafficked website like Zillow and add your weekend open house on a Thursday. This will end up putting you in Zillow’s Friday “Plan Your Weekend” email alert list, which will instantly spike the number of eyeballs for your property. Though, ideally, you should make the open house, but even in case you need to cancel, you still would have benefited from all that extra exposure.


Target Top Producers

Top Producer

This one’s all about using the power of networking and numbers to your advantage. Try and get a hold of the emails and phone numbers of the most productive agents in your neighborhood, and make sure you specifically let them know about your property. Typically, high-producing realtors like myself do a lot of business by making sure all my other top producing colleagues know about my listings. This little networking trick has helped sell many a homes in very little time.

As a real estate agent servicing Miami and the beaches for more than 14 years, these are just some of the tools I use from my creative marketing kitty. From knowing and hiring talented photographers, videographers, stagers, writers and many more professionals to help put homes in the market spotlight, my team and I will be more than happy to share other out-of-the-box ideas that have helped us sell homes faster, for more!

Contact Us
Sep Niakan
Broker / Team Lead
(305) 697-7667
sep@blackbookproperties.com
Request Info
By sending you agree to CondoBlackBook's Terms of Use

Your Miami Condo Awaits

Recent Posts

Save on Your Miami & Florida Property Taxes with This Video!
Real Estate News Save on Your Miami & Florida Property Taxes with This Video!
Did you know that property taxes can’t ever increase more than 10% for investors in Florida? Information nuggets like this can easily shave thousands of dollars off your property tax bill in South Florida! In our latest video, Sep Niakan, founder and lead broker of Blackbook Properties, talks to CPA and Miami tax expert, Christian Daulong about the simplest ways to save money on your real estate taxes in Miami, Florida. There’s a lot to take away from this, so permanent residents, second homeowners, and investors, take note!     As a Miami homeowner, we want what’s best for YOU! That's why we’re sharing our top Florida property tax tips (try saying that fast!) for primary homeowners, second homeowners, and even investors. With these recommendations, you’ll make the most out of your South Florida property, so you can fully immerse in Miami’s vibrant culture and beautiful beaches smartly and with financial peace of mind. Learn how to maximize your benefits from the Homestead...
Where to Find the Lowest Property Taxes in Miami
Opinions and Advice Where to Find the Lowest Property Taxes in Miami
Miami’s growth has skyrocketed over the years as more people choose to live here for its incredible weather and low taxes. But many people considering buying Miami real estate wonder what the property tax rates in Miami are. Moreover, most people don’t love talking about property taxes. When looking for a home, buyers focus more on living aspects, like the square footage, layout, amenities, outdoor space, or kitchen upgrades. Still, buyers must pay attention to property tax rates as part of their purchase and, once they become owners, as part of their budget. If you’re considering buying a condo or house in Miami or Miami Beach, this guide will help you compare property tax rates in the most popular neighborhoods around the cities, and show you where to find the lowest property taxes in Miami-Dade County in 2024.  — Know Your Miami and Miami Beach Property Tax Rates In Miami-Dade County, property tax notices are sent out each year on October 30th. Below are the updated property tax...
Pagani Residences Miami: Live in the Lap of Hypercar Luxury
Preconstruction Pagani Residences Miami: Live in the Lap of Hypercar Luxury
Miami, it’s time to get hyped about hypercar luxury residences with the groundbreaking fusion of the hyper-automotive industry and architecture through the creation of Pagani Residences. Nestled in the picturesque North Bay Village, this exclusive development marks the world's first collaboration between Italian hypercar icon Pagani Automobili and Miami-based real estate developer Riviera Horizons. And it continues the trend of luxury car branded-residences, which has brought Miami the likes of Aston Martin Residences in Downtown Miami, Bentley Residences in Sunny Isles Beach, and of course, Porsche Design Tower, where residents drive up to their condo homes with its patented Dezervator elevator system.For Pagani’s first venture into the real estate world, Miami’s iconic skyline and global appeal make the perfect backdrop, and in this blog, you’ll find out why Pagani Residences Miami promises a living experience that is engineered to live up to its hypercar luxury name. —...
March 2024: Fort Lauderdale and Palm Beach Pre-Construction Condo News Update
Preconstruction March 2024: Fort Lauderdale and Palm Beach Pre-Construction Condo News Update
As developers announced and launched exciting new projects, luxury condo development continued booming in South Florida. This month, partners Related Group and BH Group launched sales for West Palm Beach’s first Ritz-Carlton Residences condo development. The developer duo further launched sales for Icon Beach and won approval to build another condo-hotel in Hollywood Beach. Further, Ari Pearl swapped his plans to build a rental tower at The Club at Emerald Hills golf course with brand-new condos and villas. Read below to find details on these and more projects in our March 2024 pre-construction condo market round-up for Fort Lauderdale and Palm Beach: — March 2024 – Fort Lauderdale Condo Pre-Construction Market at a Glance Sales Launched Ritz-Carlton Residences – West Palm Beach Icon Beach Residences – Hollywood Beach Approved Diplomat Landing Hotel (Tower 2) – Hollywood Beach 1920 Pierce – Downtown Hollywood Planned/Proposed Sage Residences – Fort...
Complete List of Miami Condos with Tennis Courts
Lifestyle Complete List of Miami Condos with Tennis Courts
Tennis has been a favorite sport to enjoy throughout your life. But often it's hard to play at home – you've got to find a racquet club or local tennis complex. So if you're looking for Miami condo buildings that have tennis courts, since enjoying the sport and staying fit is a top priority, we get it. And the convenience of having a tennis court onsite is a big bonus. Since home is where the heart is, having a private tennis court right at your condo doorstep can be one of the biggest motivation factors whether you like to play for fun, fitness, or serious competition. So, for all tennis enthusiasts out there, here's a full list of Miami condos that give their residents exclusive access to tennis courts, whether hard, grass, or clay, as part of their range of amenities. — Miami Condo Buildings with Private Tennis Courts Building name Address Neighborhood City  Year Built Sq. Ft. Range # of courts 1000 Venetian Way 1000 Venetian...
Explore the Understated Elegance at Rivage Bal Harbour with Our Video Tour
Video Blog Explore the Understated Elegance at Rivage Bal Harbour with Our Video Tour
Join us for a tour of the gorgeous new sales gallery of the upcoming Rivage Residences in Miami’s Bal Harbour. Sep Niakan, founding broker of Blackbook Properties, interviews Rita Collins, sales executive at Rivage Bal Harbour, where they talk about all the hand-picked finishes, customizations, and one-of-a-kind luxuries that set this boutique project apart. It will be the next icon in oceanfront living!     — Setting New Standards of Luxury Living on the Beach Rivage welcomes you to a glamorous world of customizable finishes and thoughtful curations that make it a true villa. With only 56 sprawling residences (or less, as first buyers can combine units), this 25-story tower will deliver true boutique living on one of Miami’s most pristine beachfronts. Renowned interior designer Lauren Rottet provides a range of finishes, from wood to marble, or light to dark cabinetry, among other options, transforming each water-facing unit into a place you can instantly call home. Perfect for...