Luxury Condo Sales Buoying Miami Condo Market

Luxury Condo Sales Buoying Miami Condo Market

Jun 10, 2020 June 10, 2020

The past few months, there’ve been quite a few predictions and discussions on what’s going to happen to the real estate market in South Florida. With the pandemic changing most dynamics, it was hard to speculate where the market would go during these unprecedented times. While some predicted demand would shift to the suburbs, some said single-family homes would attract more buyers, some even predicted a complete fallout.

Taking stock of Miami’s real estate market after more than three months of living with the pandemic, it seems buyers can’t get enough of luxury condos. Here are some examples of deals we’re seeing take place over the past 90 days and what’s been fueling demand:

Miami’s Recent Luxury Condo Deals

One Thousand Museum

Rendering: One Thousand Museum


Downtown Miami’s 
One Thousand Museum registered a total of $75 million in closings in the last 90 days. The figure is inclusive of David and Victoria Beckham’s $19.8 million full-floor penthouse, Manchester United’s Paul Pogba’s $6 million condo, and an unknown New Yorker’s $11 million penthouse. Going with the virtual trend, the luxury condo building also took to a no reserve, online auction at the end of May to sell a 36th-floor, four-bedroom penthouse.

Pallazzo Del Sol

Fisher Island’s Palazzo Del Sol


Fisher Island’s 
Palazzo Del Sol closed on a $12.2 million condo sale during the first week of May. Sold after being listed for only 32 days, the five-bedroom, 7,630-square-foot residence made a profit of almost $4 million in four years (sold for $7.9 million in 2016). More recently, in the first week of June, the waterfront building closed on another $13.5 million sale of a 4,738 sq. ft. luxury condo.

Brickell Flatiron

Rendering: Brickell Flatiron


Brickell Flatiron was not far behind either, registering $31 million in four, upper penthouse sales since March. With approximately 98% of its 527 units sold to a variety of buyers worldwide, the luxury condo building has only one penthouse unit left for sale. The 62nd-floor penthouse, currently listed for $9 million, is a furnished, two-story, 4,633 sq. ft., four-bedroom residence with expansive terraces extending from each exterior room to enjoy the panoramic Bay and city views outside.

Four Seasons at the Surf Club

Four Seasons at the Surf Club


Surfside’s 
Four Seasons at the Surf Club registered an $8 million closing on a four-bedroom residence snagged by pop singer and actress Thalia along with her Chairman husband Tommy Mottola of the Mottola Media Group.

Ritz Carlton Residences in Sunny Isles

Rendering: Ritz Carlton Residences in Sunny Isles


The
Ritz Carlton Residences in Sunny Isles also had a $21 million sale on one of its four penthouses to a U.S. buyer. The unit, which spans the entire 51st floor, occupies 10,760 square feet.

Aston Martin Residences

Rendering: Aston Martin Residences


The preconstruction 
Aston Martin Residences also closed on four units totaling $8.75 million in the last 90 days, with the lowest-priced going for approx. $2 million.

And this is just the tip of the iceberg - there have been plenty more multimillion-dollar sales that were registered since March, telling that come what may, luxury condos are seeming to have some immunity to any market fall-out.

Who’s Buying?

Woman on boat looking out over the water


Quite frankly, luxury condo demand has been equally sourced from Florida, other domestic buyers from within the country, and international clientele. For instance, out of the four Aston Martin units mentioned above, one was bought as a primary residence by a Floridian, while the rest were bagged by buyers from Colombia and Mexico to be used as vacation homes.

There has also been an increase in demand from New Yorkers, to whom Miami appeals as a less densely packed city post-COVID with a great beach lifestyle and a far more temperate climate.

Why buy Luxury Condos in Miami?


Except for the obvious appeal of the South Florida lifestyle, here’s looking into a few factors that make luxury condos in Miami a hot commodity:


Natural Virtual Transition

Realtors in Miami have long been selling site-unseen, considering the number of pre-construction projects that debut each year. Armed with floor plans, virtual renderings, and video tours, agents here have always used online tools to market properties. So, when the pandemic hit, it was natural for most to transition to the online platform for every aspect of the homebuying process.


Incentives and Price Adjustments

Always trying to stay relevant in the current market scenario, sellers resorted to playing up incentives and discounted pricing to appeal to buyers. For instance, the sales team at Sunny Isles’ Armani/Casa offered gift cards worth $25,000 to each buyer, redeemable for furniture by the brand. Design District’s Quadro played up low interest rates and its short-term rental program to keep buyers interested.


More Square Footage and Outdoor Space

Luxury condos happen to pack in the convenience of living in a condo along with the square footage of a single-family home – an unbeatable combination for home buyers with a multimillion-dollar budget. For instance, condos in One Thousand Miami start at approx. 4,600 sq. ft.

Also, most luxury condos have oversized terraces and summer kitchens designed for al fresco dining, yoga, meditation, have a private garden, or even private pool. You can read more about Miami condos with amazing outdoor spaces, here.


Amenities Built for the Future of Luxury

Miami’s luxury condos are built for the future. Developers take note of buyer demand and try to go beyond the average pool and gym combo. There are condo buildings with their own helipad (One Thousand Museum), Formula One racing simulator (Estates at Acqualina), soccer field (Paramount Miami Worldcenter), and flying car port (again Paramount).

With the above keeping buyers engaged, it is no wonder that more and more pre-COVID deals are coming through and we’ve seen fewer sale cancellations despite COVID-19. In the second half of the year, we’ll be watching to see how Miami’s luxury condo market maintains its momentum.



If you are interested in a Miami or Miami Beach condo, or are considering selling your condo, please give us a call or send us an email. We’re here to help guide you through all of your real estate needs.

Contact Us
Sep Niakan
Broker / Team Lead
Request Info
By sending you agree to CondoBlackBook's Terms of Use

Your Miami Condo Awaits

Recent Posts

The Best Events in Miami: May 2025
Events The Best Events in Miami: May 2025
As Miami eases into the sun-drenched rhythm of May, the city’s events calendar comes alive with a dynamic mix of pulse-raising performances and glamorous gatherings. From the thrilling spectacle of the Formula 1 Miami Grand Prix to the moving crescendo of the New World Symphony’s season finale—plus the stylish return of Miami Swim Week—, your social calendar will be set for a month of diverse experiences. Whether your passions lie in fast cars, fine wines, championship golf, or the latest runway trends, these handpicked May 2025 events in Miami will ensure you experience the very best of the season. May 2 - 4: Formula 1 Crypto.com Miami Grand Prix 347 Don Shula Drive, Hard Rock Stadium, Miami Gardens Get ready for adrenaline in overdrive with the undeniable highlight of Miami’s May events! The Formula 1 Miami Grand Prix returns this spring, transforming Hard Rock Stadium into a high-octane playground for the motorsport’s elite. Think world-class racing, epic parties, A-list...
Top 3 Up-and-Coming Neighborhoods in Miami in 2025
Real Estate News Top 3 Up-and-Coming Neighborhoods in Miami in 2025
Miami’s real estate landscape is evolving at an extraordinary pace, driven by increasing demand and a deepening appreciation for the city as a premier, year-round destination. Long known for its vibrant energy, Miami is now emerging as a global epicenter for luxury living, innovation, and investment—where new, design-driven developments are reshaping the skyline and unlocking exceptional opportunities in one of the world’s most desirable markets. What continues to set Miami apart is its unique blend of coastal beauty, international culture, and lifestyle-driven amenities. With abundant sunshine, access to nature and the water, a strong wellness ethos, and financial advantages like no state income tax, Miami offers a rare mix of luxury, ease, and global connectivity—making it a compelling choice for discerning buyers seeking something more. With many opportunities on the market, residents and investors alike are increasingly looking for neighborhoods that offer both high investment...
The Best New Miami Condos You Can Move into Today
Real Estate News The Best New Miami Condos You Can Move into Today
There’s something undeniably special about being the first to own a residence. In these new developments in Miami, you not only get to enjoy the pristine condition of a brand-new home, but also experience the very latest in world-class design, technology and amenities. Many of these new construction condos also offer the unique opportunity to personalize your living space with a selection of bespoke design packages, immediately transforming your home into a reflection of your discerning taste and style. From investment-friendly condo-hotel towers to waterfront experiences thoughtfully crafted for year-round living, here are the top brand-new luxury Miami condos you can move into in 2025: The Elser Hotel & Residences Natiivo & Gale Miami Hotel Residences Aston Martin Residences Five Park 72 Park Mr. C Residences Tigertail and Bayshore Towers Onda Residences Alana Koya Bay ​— New Luxury Condos in Downtown Miami The Elser Hotel & Residences, 398 NE 5th...
Ziggurat Coconut Grove: Artfully Designed Residences Wrapped in Nature
Real Estate News Ziggurat Coconut Grove: Artfully Designed Residences Wrapped in Nature
Imagine waking up in a private oasis, where soulful interiors set the tone of each day, lush gardens greet you at every turn, evenings are defined by Michelin-starred dining under the stars, and the outside world feels miles away. At Ziggurat Residences Coconut Grove, this lifestyle can be yours. With only 19 exclusive residences, this new luxury condo development is designed for those who seek privacy, modern design elements, and an organic connection to nature – all set within one of Miami’s most beautiful, tree-lined neighborhoods featuring an excellent collection of marinas. Developed by Allen Morris Company—known for landmark projects such as the SLS Lux Brickell Hotel & Residences in Miami and Kimpton The Shane Hotel in Georgia—Ziggurat brings the same legacy of thoughtful design and placemaking to Coconut Grove. Your low-rise sanctuary will be accompanied by a five-story office building offering 100,000 square feet of premium work space. Anchoring both will be a...
Buying Luxury Preconstruction in South Florida: Your Complete Video Guide
Video Blog Buying Luxury Preconstruction in South Florida: Your Complete Video Guide
Miami's luxury preconstruction condo market is thriving, offering an impressive range of world-class properties—from sprawling waterfront masterpieces to exclusive branded experiences by top-tier names and investment-ready upscale residences. With so much to choose from, now is a great time to invest in this evolving landscape. As luxury Miami real estate industry experts who have helped thousands of clients make smart, informed decisions over the years, we’ve noticed a few key things that every buyer should know when it comes to buying preconstruction. In our latest video, Sep Niakan, Founder and Lead Broker of Blackbook Properties, sits down with our Director of Luxury Sales, Stephanie Bienstock, to address your most frequently asked questions and provide everything you need to know about purchasing luxury preconstruction condos in Miami and South Florida right now. What construction stage is best to close the deal?  Are prices negotiable?  Does a developer’s reputation...
March 2025: Miami New Development and Pre-Construction Condo Update
Real Estate News March 2025: Miami New Development and Pre-Construction Condo Update
Driven by the growing demand for luxury housing in South Florida, developers are accelerating project timelines, stepping in to re-launch stalled developments, and ensuring timely deliveries. This last March, two highly anticipated projects welcomed first-time residents: 72 Park in North Beach and Alana in Bay Harbor Islands. Also, in March, Allen Morris Co. launched sales for Ziggurat, a boutique, modern, nature-inspired retreat showcasing expansive residences in Coconut Grove. Two condos have also been revitalized: Twenty-Nine Indian Creek, which is now 29 Indian Creek, in Mid-Beach, and 7918 West Drive, which is now Tula Residences, in North Bay Village. Both projects have been upgraded to reflect the latest buyer demands. Read on to find out which Airbnb-friendly development, featuring fully furnished residences and a range of wellness-focused amenities, broke ground this month, along with other key updates in our March 2025 Miami condo pre-construction and new development news...