100 Montaditos Introduces Authentic Spanish Cuisine to Downtown Miami’s Restaurant Scene
by Sep Niakan | June 27, 2012
Lovingly referred to as the “dollar store” of fast-food franchises, 100 Montaditos first burst onto the South Florida scene in early 2011when the first of its kind opened in mid-town Miami. Bringing with it the Spanish-inspired recipes and selection that have made it a world-renowned eatery, 100 Montaditos serves up its signature Serrano ham on olive-oil soaked oven-fresh bread for just $1. The franchise now hosts five locations in South Florida with the most recent addition coming in July to a 3,100-square-foot location at the Vizcayne condominiums in downtown Miami, near the American Airlines Arena.
The addition of 100 Montaditos to Miami’s restaurant scene cannot be understated in the value it brings to Miami’s selection of hot, new restaurants. With the ambience of a modern pub, food offerings steeped in Spanish history, and a price point that easily compares to the best other fast-food joints have to offer, 100 Montaditos is well positioned to take the region by storm.
The owner of the new location, Jesus Ornia spoke confidently when he said, “I fully believe that this concept, which has been successful in Spain, will also be successful in the U.S.”
The star of the menu is the $1 baguette bread (imported from Spain) sandwiches that come in one of ten varieties such as Serrano ham, pulled bbq pork, smoked salmon, and chorizo. The sister sandwich montaditos (tortilla Espanola) is fifty cents more and comes with chipotle aioli, tuna with Caesar dressing, and grilled chicken with brava sauce. The selection continues to expand with more meats and cheese but no sandwich exceeds $2.50.
Other 100 Montaditos locations in South Florida include The Shops at Midtown at 3252 NE 1st St in Miami, 1520 Washington Ave. in Miami Beach, 801 S. University Dr. in Plantation, 11007 Pines Blvd in Pembroke Pines, and at 230 Miracle Mile in Coral Gables. The company plans to continue expanding into the area hoping to have between 10 to 12 restaurants opened or under construction by the end of the year.
As a downtown Miami condo owner, will 100 Montaditos become your favorite neighborhood restaurant? Or do you have your own? Chime in!
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