Diesel Condo Launching in Wynwood – A Twist to the Luxury Brand Name Trend

Diesel Condo Launching in Wynwood – A Twist to the Luxury Brand Name Trend

Feb 25, 2019 February 25, 2019

Last November, popular Italian denim brand Diesel announced plans for its first-ever condo project in Miami, called Diesel Living. The luxury condo tower, being developed by the Bel Invest Group, will feature 143 loft-style condos and 24,000 sq. ft. of retail on the ground floor. This is not the first time a global brand name has chosen Miami for its debut in the residential real estate space. Over the past few years, we’ve seen the likes of Porsche Design Tower to Aston Martin Residences, Fendi Chateau Residences to Residences by Armani Casa, plus Missoni Baia condo and many others bring their signature touches to condo residences in Miami.


Diesel Living Condo in Wynwood is a game-changer...

Deisel Condo - Wynwood, Miami FL
Photograph: Diesel Living Condo - Exterior rendering


Looking back, with most of these high-end luxury brands, it has been the same story - five-star brand name comes up with ultra-luxurious condos. The target audience has been the same too - affluent elite. You can read more about the kind of
luxury-branded Miami and Miami Beach area condos produced by the fashion and car brand peers here.

However, Diesel’s Miami condo announcement has been quite different. Right from its choice of neighborhood to choice of architecture, the denim brand’s residential offering is looking to be a game-changer, attracting a different kind of audience.

Diesel Living Condo
Photograph: Diesel Living Condo - Exterior rendering


First off, Diesel has chosen Wynwood for its condo playground. The artsy neighborhood is known for its fun, quirky vibe, which goes very well with the Italian brand’s young and dynamic image. Also, it is the first to offer
loft-style condos. The raw industrial appeal of this type of architecture, again, goes well with the image of its denim line as well as the neighborhood. Loft-style living does make the perfect fit for Wynwood’s iconic warehouses, industrial history, art and pedestrian-friendly lifestyle. So, from the word go Diesel Living condo sets the stage for reeling in the kind of clientele its denim brand is known to attract – young, energetic, trendsetting, artistically-inclined individuals.

The loft-style building will come designed by Zyschovich Architects and feature products and designs by Diesel Living. With sales expected to launch in the first quarter of 2019, what will be interesting to note is the price point at which these condos are offered and how it correlates to their target audience.

Diesel Living Condo
Photograph: Diesel Living Condo - Exterior rendering

 

Contact Us
Sep Niakan
Broker / Team Lead
(305) 697-7667
sep@blackbookproperties.com
Request Info
By sending you agree to CondoBlackBook's Terms of Use

Your Miami Condo Awaits

Recent Posts

Miami’s New and Pre-Construction Condo Update: June 2022
Preconstruction Miami’s New and Pre-Construction Condo Update: June 2022
As reported in our May update, we continue seeing developers fanning out into low-density neighborhoods, trying to catch up with heightened buyer demand for luxury housing in Miami. This June, the Related Group announced Icon Residences for North Miami, MG Developers announced plans for Alhambra Parc in Coral Gables, and Matthew Rosenblatt proposed building a 25-story condo in Aventura.  Trying to cash in on a red-hot luxury condo market, developer Allen Morris Co. proposed converting its apartment rental project in Coral Gables into a luxury condominium. This June, the highly anticipated Estates at Acqualina started with closings – days from welcoming its first residents. The Okan Tower broke ground. Onda Residences made “waves” by securing construction financing. And, Aston Martin Residences started showing signs of an on-schedule completion. Read on for more details on these and other updates in our Miami condo pre-construction market roundup for June 2022: June 2022 - Miami...
VIDEO: Boom or Bust? Here’s the latest with Miami's Luxury Real Estate Market & What YOU Need to Know
Video Blog VIDEO: Boom or Bust? Here’s the latest with Miami's Luxury Real Estate Market & What YOU Need to Know
What’s the latest with Miami’s Luxury Condo Market? In this video, Sep Niakan analyzes solid MLS numbers for the month of May 2022 and talks about what we are seeing in the current market. You’ll also find answers to how the preconstruction market is in overdrive, whether we’re in another boom & bust cycle, and what we expect for the middle of 2022. Watch the video below. Miami is a Market Unlike Many Others While the national headlines prevail with fears about real estate markets crashing, Miami is showing it’s not willing to follow along, for now. Continuing it’s strong record-breaking trends from Q1 2022,  a quick summary of the numbers from May include: Slight Dip in Overall Luxury Condo Sales: 256 sales, down from 261 in April Days on Market down to new low: 49 Days Inventory* down to new low: 6 months (Lowest EVER recorded in Miami) For more complete market data and performance information, read our Comprehensive Q1 2022 Miami Luxury Condo Report here. What’s Driving the...
Related Group Plans Waterfront Icon Residences in North Miami’s Keystone Point
Preconstruction Related Group Plans Waterfront Icon Residences in North Miami’s Keystone Point
If the Related Group has its way, North Miami could be looking at its next wave of luxury residential development. Planning to perch the sleek, 15-story Icon Residences on the causeway heading to Bay Harbor Islands at 123rd Street, the brand-new condo building will likely set the precedent for luxury high-rises in the area. Purchased in November 2021 for $11 million, in partnership with Israeli billionaire Teddy Sagi, the bayfront site is currently home to the shuttered-down White House Inn hotel. The vacant, 2-story inn was built in 1969 and has been closed and fenced down since 2014. Playing to a tough crowd, the Related Group will need approval from four out of five council members to go ahead with its plans. Vacant White House Inn hotel Related’s Icon-ic Residences In full Related Group flair, Icon Residences is proposed to be a $150 million, waterfront condo project. Designed by Arquitectonica, the 15-story tower would feature 54 impeccable, oversized condo residences averaging...
Things to Do in Fort Lauderdale - July Events at a Glance
Lifestyle Things to Do in Fort Lauderdale - July Events at a Glance
Summer is in full swing in Fort Lauderdale! With a spectacular mix of art events, music concerts, and Fourth of July festivities, we’ve got the perfect mix of events for you and your family! First off, check out these great picks for a fun Fourth of July weekend. Then explore multiple art exhibits, including Load We Carry by Megan Hildebrandt, Tranquil Tropics by Tim Forman, Our Canopy by Jen Clay, and Flotsam Fauna at the Flamingo Gardens. Rolling Loud is coming to town with Ye, Future, and Kendrick Lamar for headliners. There are plenty of pet-friendly evenings to choose from and events to find your furever friend!  Read below for these and more in our complete list of Things to Do in Fort Lauderdale for July 2022:  Things to Do in Fort Lauderdale - July Events at a Glance Special: Fourth of July 2022 Events July 2022: Fort Lauderdale Events Performances at the Hard Rock: Throughout July Artist Talk with Megan Hildebrandt: July 1 Conscious Gardening and Permaculture for Your...
How to Spend the 4th of July in Miami & More Summer Events 2022 - Miami Swim Week, Rolling Loud Miami, Swedish House Mafia, Ballet Festival
Lifestyle How to Spend the 4th of July in Miami & More Summer Events 2022 - Miami Swim Week, Rolling Loud Miami, Swedish House Mafia, Ballet Festival
Summer is hot in Miami and so are the events. We’ve got all you need to celebrate July with a bang! With an overflowing events calendar this summer, you’ll be spoilt for choice. Continuing with Miami Hotel discounts and topping those with Miami Spa special savings, you won’t be able to resist a weekend or two for self-care. Music lovers of every sort are in for a treat as the Rolling Loud Fest, Miami Salsa Festival, MB Classical Music Fest, Seaside Summer Fest, and Swedish House Mafia hit the stage in Miami. There are also plenty of summer camps and activities to keep the kiddos blissfully busy. Not to forget, the Fourth of July is right around the corner and Miami’s night sky is going to be lit with fireworks and the sweet smell of all-American barbecues. Check out our special curation of Independence Day events to make the holiday even more spectacular. And, read more below for a complete list of Top Things to Do in Miami this July 2022: Things to Do in Miami - July Events at a...
The 5 Most Luxurious Condo Buildings in Downtown Miami
Real Estate News The 5 Most Luxurious Condo Buildings in Downtown Miami
Downtown is, and continues to evolve as, one of Miami’s top neighborhoods, especially because of its central location to all that Miami has to offer, its views of Biscayne Bay, and its major public transportation hubs. In recent months, developers have been delivering world-class projects with unmatched luxuries in this urban core.  Today, a host of ultra-luxury buildings call Downtown Miami home, and we’ve listed the 5 Most Luxurious Condo Buildings in the neighborhood that set the bar for top-notch living. We’ve also included a few bonus pre-construction condo buildings that will provide even more luxurious lifestyle options for you to choose from if you’re looking to move to Miami or invest in this international city. Last updated on June 23, 2022 Why Choose Downtown Miami? Downtown is home to some of Miami’s best art, culture, shopping, entertainment, and social hotspots. It not only ties for #1 on our 11 Most Walkable Neighborhoods in Miami report, but is also the best...