Diesel Condo Launching in Wynwood – A Twist to the Luxury Brand Name Trend

Founder, Condoblackbook.com & Owner/Broker, HB Roswell Realty
Diesel Condo Launching in Wynwood – A Twist to the Luxury Brand Name Trend
Founder, Condoblackbook.com & Owner/Broker, HB Roswell Realty

Feb 25, 2019 February 25, 2019

Last November, popular Italian denim brand Diesel announced plans for its first-ever condo project in Miami, called Diesel Living. The luxury condo tower, being developed by the Bel Invest Group, will feature 143 loft-style condos and 24,000 sq. ft. of retail on the ground floor. This is not the first time a global brand name has chosen Miami for its debut in the residential real estate space. Over the past few years, we’ve seen the likes of Porsche Design Tower to Aston Martin Residences, Fendi Chateau Residences to Residences by Armani Casa, plus Missoni Baia condo and many others bring their signature touches to condo residences in Miami.


Diesel Living Condo in Wynwood is a game-changer...

Deisel Condo - Wynwood, Miami FL
Photograph: Diesel Living Condo - Exterior rendering


Looking back, with most of these high-end luxury brands, it has been the same story - five-star brand name comes up with ultra-luxurious condos. The target audience has been the same too - affluent elite. You can read more about the kind of
luxury-branded Miami and Miami Beach area condos produced by the fashion and car brand peers here.

However, Diesel’s Miami condo announcement has been quite different. Right from its choice of neighborhood to choice of architecture, the denim brand’s residential offering is looking to be a game-changer, attracting a different kind of audience.

Diesel Living Condo
Photograph: Diesel Living Condo - Exterior rendering


First off, Diesel has chosen Wynwood for its condo playground. The artsy neighborhood is known for its fun, quirky vibe, which goes very well with the Italian brand’s young and dynamic image. Also, it is the first to offer
loft-style condos. The raw industrial appeal of this type of architecture, again, goes well with the image of its denim line as well as the neighborhood. Loft-style living does make the perfect fit for Wynwood’s iconic warehouses, industrial history, art and pedestrian-friendly lifestyle. So, from the word go Diesel Living condo sets the stage for reeling in the kind of clientele its denim brand is known to attract – young, energetic, trendsetting, artistically-inclined individuals.

The loft-style building will come designed by Zyschovich Architects and feature products and designs by Diesel Living. With sales expected to launch in the first quarter of 2019, what will be interesting to note is the price point at which these condos are offered and how it correlates to their target audience.

Diesel Living Condo
Photograph: Diesel Living Condo - Exterior rendering

 

Recent Posts

Miami Beach Vs Fort Lauderdale
Real Estate News Miami Beach Vs Fort Lauderdale
While both Miami Beach and Ft. Lauderdale are sunny and idyllic South Florida locations, there are some key differences between the two that are reflected in the local lifestyle of each area.  If you’re trying to figure out whether you’ll feel more at home in Miami Beach or Ft. Lauderdale, here are some notes to consider about each location. Miami Beach Miami Beach is an island city that many consider Paradise, with a globally-prized local culture and lifestyle, as well as its own municipal government that ensures that Miami Beach residents enjoy every amenity one would expect in a world-class city. Incorporated as a city in its own right, Miami Beach is a separate land mass from the city of Miami, and is connected to Miami by five convenient causeways that lead to the mainland. Not only is Miami Beach the home of the New World Symphony and the Miami City Ballet, as well as the Bass Museum, it is also a mere 20 minutes from Midtown Miami and its famed Arts and Design District on...
Miami’s New and Pre-Construction Condo Update: February 2019
Real Estate News Miami’s New and Pre-Construction Condo Update: February 2019
We know how much everyone loves to save. That is why, starting this month, we will be featuring a special section talking about all the special deals and offers announced on pre- or latest-construction condos in our monthly reports. So, read on and subscribe to stay tuned on all the latest developments in the pre-construction condo space in Miami, and find some special opportunities while you’re at it! Topped-off Monad Terrace – South Beach Pritzker Prize-winning architect, Jean Nouvel’s first built project in Florida has officially topped off. Each of the 59 condo residences in this "reflective building" are designed to offer ocean views. With completion on track for early next year, amenities include a signature water garden comprising of a central lagoon, reflecting pools, adjacent swimming pools, plus climbing gardens, sun deck with pool service, café and juice bar, residents’ lounge, water sports storage and much more. Prices start at $1.7 million, with a choice of two- to...
Buying Miami Condo Foreclosures for Sale: A How-to Guide
Opinions and Advice Buying Miami Condo Foreclosures for Sale: A How-to Guide
Everyone wants a great deal on Miami area condo, and historically there has never been a better way to get a deal than to purchase a Miami condo foreclosure put for sale by a lender or sold at auction. While buying a foreclosure is not for everyone, you will be surprised to find that it is very accessible to almost anyone if you know how to maneuver. In this blog, we will give you a solid overview of what you need to know to get started on buying your next condo in foreclosure and to be able to jump on the next foreclosure condo that comes up for sale. A Quick Overview of How Most Miami Condos Get Foreclosed When an owner fails to pay their mortgage, the bank or lender can file to foreclose on the property at the courts. After going through various legal steps, the courts deliver a final judgment and set an auction date. In Miami-Dade county, once an auction date is set, you can find the property listed here. Keep reading for tips on what to look out for when buying at the county...
Miami Condos That Allow Airbnb
Real Estate News Miami Condos That Allow Airbnb
Airbnb rental property investments are a hot topic all around the U.S, but it is even more relevant in Miami and Miami Beach for a number of reasons. First, given the constant growth of the Miami area, many see Airbnb condo investments as a way to participate in the growth of Miami by creating cash flow while holding onto a property that is likely to continue increasing in value. Second, given the cultural benefits, quality restaurants and nightlife, and year-round warm weather, everyone wants to have a pie de terre here to come at will. Buying into an Airbnb-approved condo that allows daily rentals allows those folks to subsidize their amazing Miami lifestyle. They get the best of all worlds: enjoy Miami and Miami Beach when they want, and make an income when they are away.   Can You Airbnb a Condo? The short answer is, yes, you can buy a condo and Airbnb it. But you need to understand a few key points, starting with whether the condo allows short-term rentals or not. The last...
Intro to Miami Condos with Electric Vehicle Charging Stations
Real Estate News Intro to Miami Condos with Electric Vehicle Charging Stations
Photo credit: Porsche There’re tons of savvy people who wish to go green by switching to electric vehicles, but not having an EV charging station closer home can really put a dent in plans. But, all that’s ready to change! Last year’s amendment to Florida’s Condominium Act really opened up a lot of doors for such eco-friendly vehicles in Miami. The new law, which came into effect on July 1, 2018, gives unit owners the right to install and use an electric vehicle charging station within their condominium building.   New Condo Law Regarding Installation of Electric Vehicle Charging Stations According to this new amendment, condo owners can now go ahead and install a charging station for electric vehicles in the designated parking area of their building (i.e. their assigned parking space). But, those opting to install such EV charging stations would have to do so at their own cost, while staying in compliance with all safety and building codes and have a separate meter for...
How and When to Fire a Real Estate Agent
Opinions and Advice How and When to Fire a Real Estate Agent
One of the most important factors to consider when selling your home is the real estate agent that you hire to sell the house for you, as this person needs to be knowledgeable, dependable, easy to work with, and experienced in achieving successful sales that fulfill the seller’s goals. Sadly, many people hire a real estate agent based on factors that aren’t always the smartest. Perhaps the realtor is a friend of your parents, they helped your neighbor buy their home, or they play soccer on weekends with your brother. But the reality is that not all realtors possess the same skill sets. A real estate agent that focuses on representing buyers will certainly possess a different set of skills from one whose primary focus is selling homes and making money for the seller. An agent that works with luxury single-family residences may not have much experience in selling condominium apartments and vice versa. So it’s important to take the time to interview any agent that you plan to work...